Craft in a Contemporary Context

About

Common Craft and Martina Lesar Studio bring rug hooking into a contemporary context, reimagining a traditional craft with over 200 years of history. Through Hooked, a curated luxury rug hooking retreat, they challenge conventional perceptions of the medium, positioning it increasingly within fine art and contemporary spaces.

Supported by a dynamic visual identity, the annual posters and merchandise respond to the voice and character of each featured textile artist while maintaining a cohesive brand system for Hooked, reinforcing the evolution of this traditional craft into a modern artistic practice.

Client
Martina Lesar Studio
Common Craft

Type
Poster Design
Print Design

Role
Graphic Designer