Coastal Rides: Proudly Canadian

Ask

Increase awareness of Coastal Rides across the Sunshine Coast within a limited budget.

Problem

Rideshare is dominated by global brands.
At the same time, awareness was low and switching behaviour in transportation is hard. People default to what they know.

Insight

As U.S. tariffs sparked a “buy local” movement, Canadians began choosing local. In British Columbia, that instinct already runs deep.

Client
Coastal Rides

Type
OOH Campaign

Role
Creative Director

Keep it local. Ride with Coastal.